Cool Stuff

Before the dogs, there was “The Cat.” Mr. John Henry. A hometown boy, he was born at a construction site down the street from the Montclair Animal Shelter. He spent his first 18 months there, until the day I brought my daughters in for volunteer training (an excuse to find a cat to adopt). We fell in love with a “tuxedo” named Sean but still had to convince their other mother Carole to let us adopt him. She said “No more animals!” We knew she loved the name John Henry. Now guess whose cat he is?

Why Cool Stuff for John Henry? He’s one cool cat.

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Pennsylvania Conference for Women

Prudential invited attendees to “See Your Future Selfie” and experience holistic wellness. 255 women met one-on-one with experts about their physical, mental, workplace and financial wellness. Women met the artists who created inspirational walls, and 740 people left with goals illustrated on custom giveaway bags.

"Legacy Lives On" Film Premiere Sponsorship

Partnering with Urban One, Prudential created the documentary "Legacy Lives On". The film celebrates people who are transcending a legacy of injustice to achieve financial wellness for themselves, their communities and for generations to come. The creative team was tasked with creating assets for various film screening events promoting the film. 

"Legacy Lives On" Outdoor Banners

"Legacy Lives On" Outdoor Banners

80-Year-Old Millennial Case Study

50 years from now, what will life be like for Millennials? To find answers, Prudential joined with Kantar Futures to commission “The 80-Year-Old Millennial.” A landmark study that asked 1,000 Millennials how they feel about workplace trends, economic opportunity, technological advances and maintaining health.

Prudential and external partner, Media Monks brought the study to life online through an interactive aptitude test. Based on their answers, a virtual robotic 3-D arm built a tangible timeline of the future, assigning each respondent a persona to share on social media.

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#SelfieWithASailor

#SelfieWithASailor

Annual Prudential event in New York City during “Fleet Week” honoring USA sailors.